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ISSUED BY TH^ BUSIHHSS l^l^*£ -S^^i^f 



WCNG am 



Tlhia Mamplhik ©ff Yestorday amd Today 

By Edward McCormack. Publicity Division, Business Men's Club 

nARK back to the days of Pharaohs and weave your thoughts about the historic city of the Nile — Memphis. 
White walled, spreading over many acres, strong in its soldiery and men of commerce, beautiful in its women, dignified in 
its art and learning — such was the Memphis of Old. 

Poets limned lines to her, carvers of stone and penmen of sheepskin wrote her history - kings of war and chieftains of industry 
made her great. 

And Nature, soft and silent, caused the Nile to-rise and to fall and to make fertile the Delta. Great crops were gathered and 
there was peace, happiness and contentment. 

Came another day in a new world. 

Chisca, Chief of all the Chickasaws, had builded his village, and to it came DeSoto, the Spaniard, proud and warlike, to treat 
with him in peace. 

Upon a high and mighty bluff they stood. The floods of the Mississippi, Father of Waters, rolled at their feet. To the North 
stretched the forests with their timber and game, to the East were the mountains covering billions in minerals, to the West the 
foothills were blessed with the natural orchards and to the South was the great Delta of the new world. 

The peace compact was made. DeSoto and Chisca went with the speeding years, but the village of Chisca remained and be- 
came Memphis. In its schools, and at their mothers' knees, the children read of Chisca and of DeSoto and dreamed dreams of 
what was yet to come. 

Commerce followed. The fields were tilled. Manufactories sent their smoke upwards to blend with the blue above. Great build- 
ings reared their lofty heights, men grew more learned, wider spread the city; streets, avenues and boulevards were laid across the 
once tilled lands; the wonderful conveyances of steam, electricity and even of the air-light, telegraph, telephone — man's ingenuity 
and Nature's beauty, were welded into a great civic masterpiece — and Memphis was made. 

Cotton for the world, lumber for the nations, the products of a myriad of mills, the cargoes of fleets of steamers,- a type of 
commerce and of fair dealing that is notable— these are the beatitudes of which Memphis sings. 

Memphis! The magic word linking the Mysterious Yesterday to the Magnificent Today. 

Men of trade call her The Queen City of the Valley, men who chronicle the lives of nations refer to her as The City Historical, 
lovers of art say that she is the City Beautiful, the traveler knows that she is the City Hospitable — and that is why, rolling them 
all into one, the Memphian speaks of Memphis as THE CITY WONDERFUL. 

Of the Memphis of Yesterday, there remains the Nile and a century-blackened group of stones — of the Memphis of Today — 
Ah, that is another story. 




THE '-ST. MARK'S" OF M E M PH IS— COU RT SQUARE 



^mmplliini — Citj W©ini(dl(eirfcl 



yw^EMPIllS— tlie City Wonderful— awaits you! 
§IJ Higli on the bluffs of the Chickasaws, above 
the turbulent waters of the Mississippi, the 
capital of an inland empire bids you welcome. 

Go where you will, travel where you may, roam 
foreign shores or search these United States, and 
for progress, strength, beauty and learning you will 
find few cities that equal Tennessee's metropolis. 
In every re.spect it is the ideal convention city. 

Even before the Indians, Mem))his was the fa- 
vored meeting place of man. The Mound Builders 
made the bluffs upon which jMemphis now rears its 
lofty buildings their headquarters. This is plainly 
shown by their works, \\hich still survive and make 
keenly interesting to the visitor one of the most 
reeentlv acquired city parks. 

That was hundreds and hundreds of years ago, 
for so ancient are some of the relics found in these 
mounds that they baffle the analysis of men who 
have made antitiuities the study of a lifetime. But 
one fact is certain, and that is that here the Mound 
Builders lived and here they flourished until prob- 
ably some savage tribe drove them from their haunts 
and finally exterminated them. History chronicles 



that the ne.xt inhabitants of the great bluffs were 
the Chickasaws, the Choctaws and the Quawpaws, 
all Indians, and, as Indians go, wise and strong in 
their learning and warfare. 

Memphis was known as their great jjlace of coun- 
cil. A pretty legend tells us that upon one occasion, 
Chisca, chief of the Chickasaws, decreed that for a 
score of years no Indian sliould put his arrow to the 
string against a fellow brave. Tlie Omniijotent One, 
so this legend says, had appeared to Chisca and told 
him that here all must be peace and quiet. "Warfare 
weakens men and tlie Cliickasaws had been demoi*- 
alized by their many tribal battles. Chisca 's decree 
was obeyed to the letter and a time came when this 
tribe ruled over all of the valley and were known as 
the Nation of Peace. 

The old chief's fame for wisdom and learning 
spread to 3uch an extent that even the faraway 
Delawares and the roving Seminoles sent peace del- 
egates to his long wigwam. 

The wily Chickasaw found that he could capital- 
ize the advantages tliat nature had given to his 
camp site, and so he encouraged these visits and 




ONE VIEW OF THE BUSINESS DISTRICT 



incidentally liiiitt'<l that his trihi- witc ^ood folks 
Avith whom to deal. 

North to the Ohio, south to the Everglades, west 
to where roamed the wild Apache, and east to the 
campfires of the learned Oelawares spread tlie 
news, and although there was not much interchang- 
ing of goods in those days as compared to tlie inter- 
city trade of the present day, still the sagacious 
Chisea soon became big enough to have been sub- 
jected to government inquiry and regulation — had 
there been a Congress to jirobe him at that time. 

This established the site of Memphis as a place of 
commerce. When De Soto, after cutting his way 
through the forests and the hostiles, at last found 
himself upon the banks of the Mississippi at the 
point where Be Soto Park now stands, he was sur- 
l)rise(l to find that just to the north of him was a 
thi'iving village where commerce and not wai'fare 
was the 2:)riucipal occupation. 

The Spanish discoverer gazed out across the ]\Iis- 
sissippi, and, like Sir Launefal, he had seen his 
gi'eatest destiny. A short time later he died and 
with the sulidued roar (>f the great river as his 
funeral dirgi , his remains were buried by night 
beneath its surface. 

So runs ihe story that is iiistory. De Soto liad 
come and his followers told such graphic stories of 



the wealth of the new couritry that it was only a 
short time before a Spanish settlement and block- 
house were built o)i tiie banks of the mighty stream. 
The Chickasiiws welcomed the newcomers and dealt 
with tiiem and grew richer. Indian trust and con- 
fidence, however, were no nuitcli for paleface greed 
and rum, and then the white man did another un- 
wise thing. He traded his guns to the Indian for 
furs and skins. ()f course. Mr. Indian had to learn 
to shoot the "fire-sticks," and with copper-colored 
suavity he proceeded to practice his marksmansliip 
upon the paleface. 

Long-haired settlers with longer squirrel guns 
began to h't their anger get the better of them, and 
before many moons the Chickasaws were in the 
uuicpie position of being ousted from their own 
happy hunting grounds and deported from Tennes- 
see into Arkansas. 

That is how the white man came to Mem])his. lie 
has been hei'e ever since, and he hasn't missed a 
day in adding to the beauty and enduraliility of 
the city. 

The result 1 Ah, that is a thing of which xMemphis 
is proud. The citizens will talk to you by the hour 
of it. They will receive you as a long-lost brother 
and take you into the fold with the same spirit that 
the original prodigal was received. If business in- 
terferes with telling you of the merits of ]\Iemphis, 




TWO VIEWS OF OVERTON PARK 
A LANDSCAPE SCENE AND A MEMORIAL FOUNTAIN 



they will give up their biisiuess, because they kuow 
tliat, out of sheer gratitude, you will return it two- 
fold into their laps at the first o])portuinty. Didn't 
some one, at some time, somewhere, say something 
to the effeet tliat the Memphis spirit was a germ 
that bit often and quick and flourished like a boll 
weevil? That about sums it up, although the com- 
l)arison isn't a very pretty one. The chances are 
that if you let an honest-to-the-Lord-bred-in-the- 
bone Memphian take you out siglitseeing for an 
hour, that in less time than tliat you will be figur- 
ing on buying a five-room l)uiigalow witli hard- 
wood floors and an open fireplace on a fifty-foot 
lot somewhere out at the end of a car line. 

The Business Men's Club is greatly responsible 
for this Memphis spirit. Its slogan is "For Mem- 
phis," and no two words ever said as mucli in less 
time than does that pair. It is "For IMemphis, " 
first, last and always, and it has worked so hard 
and persistently that almost every one in this great 
big country knows just why Memphis is so proud 
of herself. 

For instance : Did you know that Memphis in 
the ])ast ten years has grown faster in iiojudation 
than any other city in the Ifiiited States? Well, 
it has. Look at this table : 

In 1880, Memphis had a po])ulatioii of 3:5,892; 



in 1890, 64,495; in 1900, 102,320; in 1913, 150,501. 
Exact city directory population, 1915 — 216,450. 

Memphis has commission government and that, 
too, is saying a whole lot in a very few words. This 
is, without a doulit, the most ni)-to-tlie-minute form 
of municiiial management, and tlie success of the 
method is shown by the fact that the city has far 
exceeded in improvement even the expectations of 
the men who promoted the plan. 

Memphis has the lowest freight rates in and out 
for any city within a giver^ radius of miles. It has 
eleven trunk lines and they operate seventeen .sepa- 
rate and distinct railroads. It is the home of 175 
steamboats, and the big stream is an eternal assur- 
ance of low rates. 

The increased traffic through Memphis to the 
West has necessitated the construction of another 
magnificent bridge It will be three miles long and 
will cost five millions of dollars. Three trunk lines 
will operate over it and an iuterurban route is also 
being planned to cross it 

Memphis has 206 miles of the finest paved streets 
in the South. Its parkways are adjudged the pret- 
tiest this side of the Oliio, and many cities have sent 
their landscape gardeners here to study them. One 
hundred and twenty miles of street railway cover 
the city with a network of tracks. 

The death rate in Memjjhis is oidy 9.03 per thou- 
sand, making her rank third to all American cities. 




THE WEST TENNESSEE STATE NORMAL 



^Icinpliis is liic largest cottcin iiiarlscl in tli,' 
A\'i)i'l(I, ;iii(l has liiM'ii for so iiiaii\' years that no 
one now ever takes the time to even dispute her 
claim. The JMempiiis dealers luuidle an average of 
1,000,000 bak's per annnm. On luinljer of hardwood 
varieties, Mem])his also holds uneontested claim. 
Her output is one l)illion feet a year. 

Tliere are a inuidred and one other things in 
which Memi)his excels. Here are some of them as 
put forth by John M. Tuther, Secretary of the 
Business M-n's Club. Read them. Fact is better 
than fancy, and figures more entrancing than fic- 
tion. 

As (I basis for its iconch rfiil prosprrifij — Mem- 
phis has : 

216,450 of the best people on earth. 

C'onnnission form of government. 

Eleven tnud'; line railroads, operating seventeen 
distinct lines in and out, Imving piiysieal connec- 
tion each with the other. 

The Mississippi Kiver, with perpetual dee]) water 
navigation. 

The only bridge crossing Mississippi River below 
mouth of the Ohio, and a second one under con- 
struction. 



Tile l)e,st iriunicipal regulations as to railroads in 
matters pertaining to switching eliarges, car serv- 
ice, etc. 

Three belt lines, affortling unexcelled factory 
and industrial sites within Memphis switching 
limits; with municipally controlled interchange 
sv.'itching, at lowest rates in the United States. 

The best distributing facilities of any city South 
0'- West. 

Moi'e than 600 manufacturing industries. 

The greatest advantages to foreign factories For 
storage and for distribution of goods. 

Ideal labor conditions and ainple labor .supply, 
both white and colored. 

Atlvantage over every otlier point as a cotton 
.spinning center. On cotton products for distribu- 
tion to the West and Southwest the saving in 
freight rates alone, as against New England points, 
amounts to .'i;5.60 per bale. 

Unexcelled advantages as a meat packing center ; 
has thi-ee stock yards and one local packing house, 
and arrangements are completed for location of 
mammoth stock yards and packing houses. 

More and better hotel accommodations than any 
other citv of its size in America. 




THE CUSTOM HOUSE AND LIBRARY ON THE RIVER FRONT 



Tweiitv-seven banks and trust companies, witli 
$9,000,000 capital and .i^f)!, 000,000 deposits. 

Best and most influential newspapers in the 
South, each devoted to the material advancement of 
this city and territory. 

Business Men's Club. The mission of this club 
is to advance the industrial, commercial and mate- 
rial interests of Meiupliis and of tlie territory sur- 
rounding. 

Ten days' stop-over privilege on all tlirough rail- 
way tickets. 

Largest cotton market in tlie world, liandling 
1,000,000 bales per animm. (Memphis sliipped cot- 
ton commands the highest price in all domestic and 
foreign markets. ) 

Is the largest hardwood producing lumber mar- 
ket in the world, handling in 1910, 670,000,000 feet. 
Total lumber output, 1,000,000,000 feet. 

Is the largest producer of cotton seed products in 
the world. 

Is alive to the necessity for more factories. Its 
citizens and the railroads pursue a liberal policy 
toward industrials i)roposing to locate here, and to 
those already operating here. 

Is government port of entry, having the finest 
custom house in the South. 



Is the home port of 175 steamboats. 

Is the third largest grocery jobbing market in 
the United States. 

Is the best convention city in the United States. 

Is located in a richer and more rapidly develop- 
ing territory than any other citv in tlie United 
States. 

For ihv pJaisun <iii(l comfort of her people Mem- 
phis lias : 

1,200 acres in improved parks, and has highly 
improved fair grounds, containing 111 acres. 

111/2 miles parkway, 70 ])er cent being voule- 
varded, double roadway; i|!l,000.000 additional will 
be expended on parks and parkways. 

240 miles improved streets, with !|^3,000,000 to 
be expended in further improvements of streets in 
the next three years. 

800 miles standard macadam county turnpikes, 
having more improved mileage than any other 
county in the United States. 

120 miles electric street railways. 

The largest and most complete zoological garden 
in the Soutli, containing over 2,000 interesting spec- 
imens. 




A NATIVE AND ITS MOTHER 



ELEPHANTINE SANITATION 



The best water used by any American city, sup- 
plied by the larg'est artesian water system in thr 
world. 

Is located on river bluff, tlie enlii-e city beinjr 50 
feet above highest water mark. 

The best and most e(|\ud)le climate in America. 

The model sew'-ragc system of tile world, wifii 
laerfect surface ilrainagv. 

39 schools, colleges and seminaries; (i Inisiness 
colleges, 2 medical colleges, 10 hospitals, 3 ]iublic 
libraries, with a $()50,000 newlv constructed Indus- 



trial High School building, and $1,000,000 State 
Normal School. lias three departments of Univer- 
sity of Tennessee. 

The finest and handsomest courthouse in 
America. 

Just completed two magnificent passenger ter- 
minals — tlie New Union and tiie Grand ("entral sta- 
tions. 

157 churches. 

Five regular theatres, 30 poi)ular priced theatres, 
and three park theatres. 






V 



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BAPTIST MEMORIAL HOSPITAL 



©w ft© 



©imni 



^^^() THE visitor l\I('iiipliis affonis .si)leiidid oj)- 
\) l>oi-tuniti('s for .sight-seeing:. The city is re- 
plete ill commercial and historical interest. 

Within the boundaries of the business district 
there are a score of points of interest. 

Be it known that the center of Memphis is Main 
Street and Lladison Avenues. This is the hub of 
the city. 

Sui)pose tliat you stand at tliis corner for just 
a iiiomeiit. 

Main street stretches to the North and .South. It 
is wiile, excellently paved, well policed and is fairly 
seething with activity. 

Just a block to the south, at the corner of Mon- 
roe, there is a tliree-story building. Tliis building 
would hardly attract your attention. There is ap- 
parently nothing unusual about it except tl:at only 
recently it broke all records for Southern realty 
prices. The new owner paid .'ti6,400 per front foot 
for it. The closest that this mark has been ap- 
proached was a recent sale in Atlanta where $.5,800 
per front foot was paid. 

Within a few feet of this structure is the Busi- 
ness Men's Club — a pretty six-story edifice of red 



brick, fireproof, and said to be one of the most 
elaborate and complete clubhouses in the country. 

Visit the club. You are ',\-elcome. See for yovir- 
self how this organization works. You can very 
profitably spend a half hour or so in the building. 

To the north of Main and Madison is Court 
S(piare, the St. Marks of Mempliis. Here great 
flocks of pigeons make their homes and timid squir- 
rels have been so petted and pampered that they 
have become quite bold and will not hesitate to 
pick one's pocket for any little delicacy you may 
have concealed. 

One block west from Court Square is Confed- 
erate Park, with its battery of old guns as grim 
reminders of the great inland naval battle that was 
waged off this jjoint half a century ago. Several 
of these cannon are said to have been among the 
largest used by the Confederate army. The spot is 
now a beautiful park — one of the smaller ones of 
the Memphis .system. 

The view from this ])oint is unexcelled. North 
is the great bend famous in Indian legends as 
one of the most magnificent on the river. Now- 
adays, however, the Indian legend has given way 




CITY HALL AND COURT HOUSE 



to commercial growth, for across on the point that 
juts out into the swift current freight engines are 
busy handling their strings of cars. Quite a clash 
between the primeval and the modern, or the artistic 
and the prosaic, eli ? But then bi;siness is )io re- 
specter of traditions. 

To the south stretches the skeleton-like length 
of the great Memphis bridge — once acknowledged 
in every land as one of the most remarkable engi- 
neering feats of that day. Time was when this 
bridge was considered more than sufficient to 
liandle all of the traffic between the two coasts, but 
Memphis and the Inland Empire, of which she is 
the capital city, have grown so fast that another 
bridge is now under construction — a five million 
dollar project that will far overshadow any sjaan 
along the entire length of the great Father of 
Waters. This bridge will have an iuterurban trol- 
ley service, double railroad tracks, pedestrians' 
walks, and a free wagon way. 

One end of this great span will rest upon the 
spot where De Soto stood when he led his baud of 
discoverers to the banks of the mighty Father of 
Waters. And so this five million dollar monument 
to J. T. Harahan. the man who headed the first 
company to finance it, will also be a modern memo- 
I'ial to De Soto. 



Now walk back to Main Street. From the Square 
you can go three blocks north to Adams and then 
one east to Second street. 

Here you are given an insight into a real civic 
center. The first building, the two-story white 
stone structure, is the new fii'e headquarters with 
its motor apparatus and the latest and best of 
everything for fighting what a big city fears most 
— fire. 

Adjoining is a building that looks like a library 
or bank, so imposing does it stand. This is the fin- 
est police headquarters in the world — a model in 
perfection of arrangement, sanitation, usefulness, 
strength and beauty. 

Across the street, covering an entire city block, 
is the famous Shelby County Courthouse, an archi- 
tectural masterpiece that has won the plaudits 
of the lovers of the artistic the world over. Prob- 
ably nowhere else is there a Temple of Justice that 
in its very construction looks so impressive and 
dignified as this great example of old Roman archi- 
tecture. Its marble pillars, great statues and long 
corridors all combine in delighting the eye. Here 
the mills of the gods grind out justice, and here, 
too, the Mayor and his army of employes have 
their headquarters. 

The church down the avenue is St. Peter's. In 
reality this building is a cathedral, massive and 




CENTRAL POLICE HEADQUARTERS 



insjiiriug- — one of the oldi'st of the Ak'iiii)liis 
churches, beautiful of interior witli its g'olden- 
eniblazoaed figures and scenes — revered by Cath- 
olics and Protestants alike as hallowed ground 
u])on which many stirring' events of the city's life 
liave transjnred. 

If you wish you may take a Suburban South 
JMemphis ear and go out to the big cotton ware- 
house — the greatest and most complete on the face 
of the globe. It is a scant twenty minutes' ride. 
Here the city lines of the Memphis Street Railway 
Company connect witli the Lakeview interurban 
division, which lias a direct route into the heart of 
Mempliis. 

At the entrance of the wareliouses you are 
stopped by a guard, who asks that you leave all 
matches, cigars and cigarettes witli him. This 
gigantic plant has by its careful metlioils cut the 
fire hazard down to sucli a mininunn that it is ac- 
corded the lowest insurance rate in the world 
on a wareliouse. 

Tlie warehouse looks like some great fort with its 
vow after row of white concrete walls. 

A guide takes you tlirougli this i>lant. He shows 
you the compartments in which tiie cotton is stored, 
each one of them holding enough of the fleecy 
sta]ile to pay the ransom of a king. • 

You could spend a daj- or two in studying this 



phuit and find a plenty for marvel, but your time 
is limited and you must move on. 

Before you leave look off to the south and yoii 
will see a rice mill in full operation — a mill wliose 
only troul)le is in working long enough to fill a 
demand that is always crying for )uore. Rice is 
a new industry around ^Memphis, but ilespite its 
youth it is a giant in size. Some of these days it 
will rank with cotton, it is said. 

Yoxi may now get a car and go back towards 
town. But not all of tlie way in. At Calhoun ave- 
nue and Main street transfer to another Suburl)an 
car, this time a Florida street division, and get off 
for tlie stock yards. Here, Aladdin has rubbed his 
lamp and behold, almost overnight there sprang 
up from a bare plain an immense plant that has 
already made Memphis the greatest horse and mule 
markets in the world. Thousands of Southern 
horses and mules have been sent from these yards 
to the Euroi)ean armies. 

On the way back to town you will pass through 
a magn'ificent industrial center. Manufactories, 
distributing depots, and numerous small factories 
are on every side. Then, too, there is the new gas 
plant, M'ith its gi-eat vats that contain enough gas 
fuel to last the city a week. 

Ask for a transfer to a Poplar avenue car and 
run out to Overton Park. Beautiful residences 




•^■'-Mi.te?.*;!?-'^- 



"DOWN ON THE LEVEE" 



line the way, stately old Southern homes with acres 
of ground around them. Poplar Boulevard, wide, 
flawlessly paved, and above all well kept, is a fair 
example of Memphis streets. There are no finer in 
the country. 

It is a thirty-minute jaunt to Overton. Imagine 
your surprise when you run from a residence sec- 
tion straight out into the virgin woods. Tall oaks 
line the way, cypress, elm, weeping willow, hick- 
ories, in fact, every kind of tree is found in this 
great tract. 

Nestled down in a pretty stretcli of woodland, 
the pretentious buildings of the Zoological Gardens 
greet one as a new surprise. No mystery now as to 
M'hy Memphis is called the City Wonch^'ful, is 
there? This is the largest free zoo in the world, 
with but one exception, and the exception is the 
Bronx, New York. The Cincinnati zoo may be 
larger, but you pay to visit it. 

Here j'ou may see every kind of animal from the 
stately lion down to the insignificant and yet high- 
ly amusing baby monk. Birds of all climes and 
plumage preen themselves in the sun and splash 
about in the ponds. An elephant fi-om India trum- 
pets a thunderous answer to the screeching chal- 
lenge of the owl. 

To the north of the zoo you are given a glimpse 
of the great parkway, said by landscape gardeners 



to be one of the most artistic in the country. It en- 
circles the city like a great belt, and it is over 
fifteen miles in length. 

Over to the east of Overton is Binghamton, the 
industrial suburb of Memphis. The American Car 
& Foundry and other big plants furnish employ- 
ment to a host of skilled workmen in Binghamton. 

Suppose you walk south. That will give you an 
oi^portunity to see the playgrounds, the wading 
pool, the lily lake, the golf links, the dancing pavil- 
ion, the pergola and the memorial. Your attention 
is especilaly called to the golf links. This is one of 
the finest courses in the South, and it is as free as 
the air that you breathe. Over en the knoll near 
the bandstand is the new Brooks Museum, a museum 
in which will be hung fine paintings, and statuary 
will be preserved in order that our children's chil- 
dren may see the works of art that we admired. 

You are at the Poplar Avenue entrance in less 
time than it takes to tell. If you M'ish we can walk 
along one of the driveways through the woods that 
are pi'etty in winter, cool in summer and wondrous- 
ly beautiful when autumn limns them into the mul- 
titude of colors that only natvire can blend. In ten 
minutes or so you will strike the parkway again. 

Three blocks to the south is the great Tri-State 
Fair Grounds. Sujipose you spend a few minutes 
there. It is getting along towards late afternoon, 




« u ^ as •■ «' 





ir ir rr n mi |||||| i| 

IjMIi 111 ■■ 

I 1 1 I 




THE MAGNIFICENT UNION STATION 



but nevertheless you can't see Memphis without 
visiting the fair grounds. This is the famous old 
Montgomery track, wliere many a famoiis runner 
has caused the grand stand to shake and creak un- 
der the thunderous applause as he shattered a new 
speed record. Now the day of the thoroughbred, 
except for the classy pacers, is past and Memphis 
has the Tri-State Fair instead. The city bought 
this park from its owners and turned it over for a 
municipal playground and fair site. Memphis is 
one of tlie few cities in the country owning her own 
fair grounds. The buildings, now of frame, will 
soon be replaced by the more substantial stone 
structures. 

The clubhouse lias been converted into the now 
world-famous Baclielors' Baljy Hospital — an organ- 
ization that is as helpful as it is unique. 

You can get an East End inbound car here. It is 
a half-hour ride back into town. 

En route to town you will pass East End Park, 
which is the Wliite City of Memi)his; the Bantist 
Memorial Hospital, sai(l to be one of the finest in 
the country; the City Hospital, where Memphis 
takes care of the ill, rich man and the paujjer, with 
equal care ; the University of Tennessee Medical 
Department, and Forrest Park. In this park, which 
is one of the prettiest of the small recreation 
grounds, is a magnificent eijuestrian statue of the 



peerless Southern leader. The figure of man and 
mount is superb ; in fact, both seem to be living 
and breathing instead of inanimate bronze. 

Now for the last leg of the journey. Suppose you 
take a North Second Street car. That will bring 
you into the very center of the lumber district. 
And lumber, be it known, is second only to cotton 
in tile making of .Memphis. This is admittedly the 
greatest hardwood lumber market in the world. 

On the way out you will pass the main pumping 
station of the Memphis Artesian Water Company. 
Here pure artesian water at the rate of about 14,- 
300,000 gallons per day is pumped into the mains 
and sent to every part of the city. This water 
comes from hundreds of feet below the surface and 
does not see even a ray of sunshine until it is put 
into the glass from which you drink. 

At tlie end of the car line you can go through any 
one of the great lumber plants and see the mill cvit 
a log into a piece of furniture or grind it into a 
pulp for use in manufacturing fibre materials. 
Mempliis lumber goes to all parts of the world. 

Tired? Just a little. Who wouldn't be? You 
have covered probably fifty miles or so on your 
jaunt and now on your way back to town you can 
well realize that seeing Memphis in a day is a 
question of moving every minute. 




The New 
Grand Central 
Station is 
One of the 
Most 
Complete 
Passenger 
Terminals 
in the 
Countrj' 



It is evening. The streets that yon left busy 
and crowded in the full flush of a day are now 
transformed in magic brilliance. The "White 
Ways" stretch out like gi-eat arms into the night, 
and high above you many colored lights, tliousands 
upon thousands of tlieni, burn into the blackness — 
the flaring story of a great city's commercial en- 
ergy and wealth. 

Pick your hotel. Mempliis has tliem iu all sizes. 
If you wish the Bohemian, it will take only a mo- 
ment to find it; if you seek the quiet of a family 
establishment, there are many at hand ; but if you 
want the music, the laughter, the song, the dance — 
Memphis has that, too, and the Tango tea and the 
cabaret. 

And so you suit your taste, and then probably 



if you wish you may see a show. There is vaudeville 
and the best of it, drama or comedy — the latest 
plays as straight from Broadway as wise booking 
agents can bring them. 

You have seen enough of Memphis to convince 
you that Memphis is indeed a city for you to be 
jn-oud of. ''Queen City of the Valley" they have 
called it, and in the calling they were right, for 
none other disputes her title. "The City Magnifi- 
cent" a great man named it, and in doing so he 
displayed the good judgment of his greatness. "The 
City Historical" a poet characterized it, and when 
he did so he remembered De Soto, Forrest, and the 
others of lesser fame. "The City Wonderful!" 
Ah, that is it — strong, hospitable, truly great — such 
is Memphis. 




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BUILDINGS OCCUPIED BY PI DGEON-THOMAS IRON CO. 



Iron 



There is probably not a Memphis sky-scraper or 
a building approaching the sky-scraping class but 
what has in it materials furnished by the Pidgeon- 
Thomas Iron Co. 

Not only the big structures which adorn the 
city have been partially constructed from ma- 
terials drawn from this concern, but also have 
the trans-Mississippi bridges, one of which is now 
in course of construction, found it one of the 
principal feeders of construction material. 

A complete history of the Pidgeon-Thomas 
Iron Co., running back through the past thirty 
years would fill several pages. It is sufficient to 
say that the Monogue-Pidgeon Iron Co., which 
was organized many years ago, became the 
Pidgeon-Thomas Iron Co. in 1906. 

During the existence of the firm it has enjoyed 
a distinct place in the mercantile world of Mem- 
phis. For instance, as far back as the construc- 
tion of what is known as the Memphis bridge, 
when materials needed in the construction line 
were demanded the firm furnished them. Much 
of the building material being put into the Hara- 
han bridge is being furnished by the Pidgeon- 
Thomas company. To go through the records in 



the company's office anl give a list of Memphis 
sky-scrapers and other big construction work 
found there would consume much time and space. 
The company, for instance, supplied materials in 
its line for the Cotton Exchange building, Ger- 
mania Bank and Central Bank buildings, Chisca 
Hotel and both of the big railway stations. In- 
cidentally the firm furnished all of the steel used 
in the Chisca Hotel. 

At present the Pidgeon-Thomas Co. is making 
an addition to its Iowa avenue warehouses. When 
completed tlic warehouses will occupy an area 
of 500 by 400, double its present size. The com- 
pany also has a warehouse on Tennessee street 
near the Illinois Central station. These ware- 
houses are tapped by spur tracks which facili- 
tate the most economical movement of freiglit in 
and out. 

The main offices are located at 94-96 N. Second 
street, between Adams and Jefferson. In this 
building the company has a storage capacity of 
24,000 square feet. The firm handles such ma- 
terials as railway supplies, mill supplies, supplies 
for tinners, blacksmiths, oil mills, structural iron 
and steel in all shapes, tin plate and all kinds 
of roofing material. 





Office and Salesrooms 



VAN VLEET-MANSFIELD DRUG CO. 



Wareliouse 



The Largest Drug House in the South 



This is not the only distinction enjoyed by the 
A''an Vleet-i\Ianstield Drug Co., for it is rated as 
second largest drug house in the United States 
in the aggregate of its annual business. The firm 
name is familiarly known from the Missouri River 
to the heart of Mexico and from the Pecos to the 
Atlantic Seaboard. 

The firm started in 1855 when the drug house 
of ]\Iansfiekl & Higbee was organized. The name 
was later changed to the Mansfield Di"ug Com- 
pany. In 1895 the Mansfield Drug Company was 
combined with Van Vleet & Co. (Avhich was es- 
tablished in 1885), and since that time has con- 
tinued under the name of Van Vleet-]\Iansfield 
Drug Company. The company therefore has 
been in business approximately 55 years. 

The stock is said to be the largest carried by 
any drug concern in the South, and Avith ade- 
quate force and facilities tjie company is able 
to fill orders the day they are received. The 
buildings occupied contain larger floor space than 
any other drug firm in the company's territory. 

The business principles instilled into the firm's 



life by Mr. Van Vleet and his corps of able as- 
sistants, together with improved methods of han- 
dling the vast volume of trade, explain the mar- 
velous success achieved. The slogan of the firm 
has always been, "Quality, accuracy and fair deal- 
ing to all." 

The company travels 30 road salesmen and 
they cover their territory every two weeks, en- 
abling their patrons to keep a fresh stock of 
drugs and other articles on hand at all times. 
The firm also has an enormous mail business and 
orders received in this manner are as promptly 
filled and sent on to their destination as if given 
to a salesman or in person at the general offices. 
It is this prompt service and constant care of the 
trad(> that has made the Van Vleet-Mansfield Drug 
Company the foremost in the South and second in 
volume of business in the United States. 

Perhaps no other business house in the city 
has advertised Memphis more widely than has 
this drug house and IMemphians are justly proud 
of boasting of it as a part of the business com- 
niunitv. 



A Cold Storage Plant 



To gee the "atmosphere" of a c-oUl storage 
plant ill both the literal and literary sense, to 
appreciate the marvelous maehiiiery and system 
used to eare for and preserve perishable mer- 
ehaiidise, valuable furs, tajiestries, rugs and 
draperies — a visit to such an institution is the 
only thing whieh eaii convey to the lay mind 
the complexity aiul tliormighiiess of a plant 
usually thought to be a most simple one. 

A half a million dollar institution of this sort 
is located in the heart of ilemphis in the estab- 
lishment of the Memphis Cold Storage Ware- 
house Company, 99-101-10::! South Front street. 
Over a million cubic feet of .storage space isi pro- 
vided in the nine tloors of the building erected in 
1907. To the average mind the best way to com- 
prehend the facilities offered is to consider the 
statement that a refrigerating power equal to 
the melting of 175 tons of ice during 24 hours 
is provided by the machinery in action every hour 
of the day at this business institution. 

A system of tubes carrying brine which I'ools 
the iiipes, without freezing, and whicli in turn 
cool the air, runs throughout the plant. In rooms 
where a particnbirly hiw temperature is reipiired 
there are more tuhcs tlia)i in others. Varied de- 



grees of cold are reipiired, of course, for the 
preservation of different commodities stored. 
Over 100,000 feet of tubing is required to carry 
the refrigerating tiuid to the nine Hoors. 

Contrary to the popular misconeeption, now, 
however, being gradually dissipated, goods come 
from the cold storage plant with practically as 
much freshness as when they were placed there 
if the refrigerating system is as perfectly done 
as is the rule at the iMemphis Cold Storage and 
Warebonse i)laiit. It serves, as it were, in the 
place of a mammoth ice box for the wholesaler 
and jobber in meats, eggs, butter, poultry, cheese 
and other perishable commodities, and turns out 
the products to be distril)uted to the customer 
of the larger concern. The Jlemphis plant serves 
a clientele from a wide area and enjoys a con- 
stantly increa.sing business. 

Founded in 1907 by the late J. N. Oliver, the 
Memphis Cold Storage and Warehouse Company 
has become one of IMemphis' strongest business 
institutions. The following are the present offi- 
cers: Herbert Moore, president and general man- 
ager; J. M. Baker, vice president; A. S. Baldwin, 
president, and V. \'>. {''biunmy, secretary aid treas- 
urer. 



Showing Faclities for Handling Less Than Car Lots for 
City Delivery 




Showing Facilities for Handling 20 Carloads Daily In and 
Out 



D. CANALE & CO. 



A Big Produce Center 



As a (listril)utinfc point for fruits, nuts, pro- 
dufe, both domestic and foreign, Memphis enjoys 
a most unique position. Oeeupyintt a geograph- 
ical position midway between the semi tropics 
and the temperate and south temperate regions, 
it was only natural that Memphis should become 
early a place of trade for products ranging from 
the late fruits and vegetables of the North and 
AVest to those of Florida and from the regions 
nearer the equator. 

Early recognizing that fact, in 1869 D. Canale 
started at a small establishment on Madison ave- 
nue near the site of the present postoftice and 
custom house and began to import produce, fruits 
and other products, as well as deal in those raised 
in sections nearer home. 

Prom this beginning has evolved the concern 
of D. Canale & Co., whose patrons both for the 
receipt and sale of products are not only scat- 
tered over every state in the Union, but who 
extend over every country of Europe and parts 
of other continents as well. 

There is not a month in the year, from the 
early Florida fruits in January to the late melons 



and other fruits from California in December, 
that some state is not furnishing from its soil an 
article of food or delicacy to be di.s-tributed from 
Memphis by this concern. 

In the new home of 1). Canale at Iluling Sta- 
tion four floors and a basement house the stor- 
age, shipping and office departments of a con- 
cern which in the immediate territory has repre- 
sentatives at every flag station and every city, 
town and handet in five states within a radius 
of 150 miles, besides its other connection with 
far distant points. 

Ninety thousand feet of floor space are in- 
cluded in the establishment, embracing a common 
and cold storage capacity of 350 carloads. Free 
track space ample to accommodate the immense 
traffic handled inbound and outbound connects 
with the Belt Line and thence to the trunk rail- 
roads. 

At the head of the concern stands its founder, 
D. Canale, as president of the company. Other 
officers are : J. L. Canale, vice president ; J. D. 
Canale, manager; A. P. Canale, secretary; T. J. 
Canale, treasurer, and G. A. Canale, manager 
commission department. 




A PURE FOOD PLANT 



Pure Food Products 



A city within a city, in existence almost 55 
years, is a statement which fits almost exactly 
the position in the Meaiiphis industrial world 
occupied by the Oliver-Fiiiuie Company, manu- 
facturers and jobbers of pure food products. 
This company occupies a seven-floor building at 
Vance avenue and South Wagner place. The 
annual pay roll of all the employes of this con- 
cern, it is estimated, will maintain in comfort 
1.200 families of average size. 

This, the largest pure food factory in the 
South, manufactures many famous brands of prod- 
ucts, including coffee, candy, baking powder, ex- 
tracts, spices, grape juice, rolled oats, buck- 
wheat flour, pancake flour, maple syrups and 
other products. 

Other products are sold liut not manufactured 
at the Memphis plant. 

One of the largest dei)artuients in the whole 
building, ■which occupies a total of 41,4 acres floor 
space, is the cand.y shipping department. An 
average of 20.000 pounds of caiuly, in other words 
a carload a day. is tlie output of this one de- 



partment alone under the supervision of W. E. 
Holt. 

Founded in the early sixties by the late J. P. 
Finnic aiul the late J. N. Oliver, their successors 
in the management of the concern have so ex- 
tended the activities of the business that cus- 
tomers are nunfliered from Mississippi, Arkansas, 
Oklahoma, Texas, Northern Louisiana, West Ten- 
nessee, Northern Alabama and Southeast Mis- 
souri. A capable and large force of traveling 
salesmen cover t^iis territory thoroughly. 

Grocers' sundries and fountain supplies have 
been within a comparatively recent date added 
to the large list of products handled. The Oliver- 
Finnic Company also does an immens'e trade in 
roasting and packing of coffee and importation, 
milling and sale of spices. 

Present officers of the company are : G. C. 
^lason, president ami treasurer; W. E. Ilolt. vice 
president and general manager; C. 0. Finnic, sec- 
retary, and ]M. 11. Hunt, vice president. 

The directorate of the concern includes the 
above names onlv. 




PLANT OF THE AMERICAN SNUFF CO. 



A Gigantic Enterprise 



The American Siuirt' Compan.v's buildings in 
Memphis are marvels of architectnral beauty in 
construction and appearance. Six splendid 
buildings cover its acreage in North Memphis, 
each building representing a dit?erent depart- 
ment, separate and distinct from all others. 

No city in the country is better equipped from 
every point of view to lie a manufacturing and 
distributing center than Memphis. Such factories 
as the American Snufif Company, with modern 
methods displacing the old picturesque and wholly 
insanitary ones, are not only splendid acquisi- 
tions from a commercial and financial point of 
view, but are object lessons in the modern meth- 
ods of protection to the life and health of work- 
ing people. The plant of the American Snuff 
Company in JMcmphis is the largest and best 
equipped snufi' factory in the world. Trains 
bearing its freight are moved into and out from 
the very doors of the plant. Visitors marvel at 
the extraordinary cleanliness and sanitation of 
the entire factory. 



Every conceivable safety device is employed 
for the protection of the employes. 

The employes of the American Snuff Company, 
of whom there are between 350 and 400, receive 
unusually good wages. They all live in Mem- 
phii-\ anl pay into home firms their wages re- 
ceived, thus benefiting every line of industry in 
Memphis. 

The 175 women and girls and the 200 men em- 
ployed are all healthy, happy specimens, at work 
in hygienic, congenial surroundings. All work 
in uniforms furnished by the company, which 
uniforms are not worn outside the factory. No 
one under IS years of age is employed. The em- 
ployes have a well-equipped dining room where 
they eat their lunches, and the company fur- 
nishes, free of cost, coffee, cream and sugar. 

The American Snuff Company is one of those 
coii^orations that realize the wisdom of dealing 
fairly and generously with employes, as well as 
with customers, and deserves the great success it 
has achieved. After all is said of corporations, 
the fact remains that they, like all other business 
firms, are just as good and useful in a commu- 
nity as the men who shape their policies. 



._. . RIGHT 1907 
BY COOVERT^ 




BY CQpyCflTf 




A QUEENSWARE WAREHOUSE 



The Queensware Trade 



lu her wholesale queensware trade, as in many- 
other lines of wholesale merchandising, Memphis 
imports direct from the producers in Europe. 

This does not mean that Memphis queensware 
men handle no American-made goods; for no 
wholesale queensware men in the country carry 
heavier stocks of such material. But there are 
classes of queensware and goods sold in connec- 
tion with queensware, w'hich are not manufac- 
tured in the United States, and the dealer who 
would handle them to his own best advantage 
and that of his customers must go into the Eu- 
ropean markets after them. 

The fine chinaware sold in this country, for in- 
stance, is obtained from factories in France, Ger- 
many and England. Toys of this material are 
made in Germany. England makes much of the 
c'heap crockery sold in this market. Much more 
of it is obtained from East Liverpool, Ohio. Pitts- 
burgh, Pa., furnishes most of the glassware. The 
galvanized Avares, enamclwai-es and tinwnres come 
ri'oui New York, nnd siiver-philcd ware from 



Meridian, Conn. Willow ware is largely imported 
direct from Germany and France. 

The duty which Uucle Sam requires on all this 
imported material cuts a very considerable figure, 
in its marketing in Amreica. This ranges from 
35 to 40 per cent on crockery and about 35 per 
cent on china and toys. The Memphis Queens- 
ware Company nuinages even in this particular 
to cut edges by maintaining its own bonded ware- 
house. In this warehouse the imported goods are 
stored under government seal and are there hebl 
until thy are wanted for shipment to the trade. 
Duty is not paid on them until they are taken 
from the bonded warehouse; and as they are 
taken bit by bit as required for delivery to the 
customers of the firm, it is not necessary to have 
a large amount of dead capital tied up in duties 
prepaid on goods awaiting sale. 

Memphis supplies queensware to practically 
the wthole of Arkansas, Mississippi, Alabama, Ten- 
nessee, Louisiana, Texas and Oklahoma — or, to 
state it in othei- teriiis. to all territory within 200 
t(i 3(1(1 miles 111' tile city. 




KEYSTONt 

«SUPQlK)(IFffi!CO. 

-«-" HIKED FEED 



V 



OPERATED UNDER ITS OWN LIGHT AND POWER 



A Growing Concern 



Two facts whk'li illustrate the importance of 
Memphis as a center for manufacturing food- 
stuffs for live stock and poultry are evidenced by 
the selection of this- city over all others as its 
site and the rapid growth and enlargement of the 
plant of the Superior Feed Company at Center 
street and the Frisco railroad. 

Although a comparatively young Memphis en- 
terprise, the company has grown to such an ex- 
tent that just a few days ago it was announced 
that an addition 50x250 would be built imme- 
diately. This will increase its capacity fully 50 
per cent. The present daily capacity is 10 car- 
loads of mixed feed. The addition to the already 
thoroughly equipped plant will be of steel con- 
struction and the enlarged plant will be one of 
the most complete in the South. 

The Sujierior Feed Company decided to locate 
in Jlemphis after inspecting conditions and hear- 
ing offers from Kansas City, St. Louis, Omaha, 
Chicago, New Orleans and many other points. 
The capitalists interested in the business consid- 
ered Memphis the premier city for the location 
of a feed manufacturing plant and in consequence 
in 1912 established the present factory at Center 
street, where the Frisco railroad crosses that 
thoroughfare. The fact is Memphis is now rec- 



ognized as the greatest mixed feed market in the 
United States, having wrested that honor from 
East St. Louis, 111., owing to exceptional railroad 
facilities and geographical position. 

Mr. P. J. Shouvlin, president, and j\Ir. E. L. 
Luibel, secretaiy and general manager of the 
Superior Feed Company, fully realizing this, en- 
tered the field with vim, energy and determina- 
tion to sviceeed by covering the entire territory 
and furnishing feeds manufactured of the best 
materials and according to the most modern meth- 
ods. The measure of their success is proof of 
their sound judgment and high plane upon which 
they have consistently conducted the business. 

The company is in a position to deliver in car 
or train load lots the product of their plant to 
any point in their territory, which is extensive, 
in less time than it can be delivered from any 
other center in the Ihiited States. 

The machinery for mixing the feed and the ma- 
terials are the best :o be had. The plant is op- 
erated by gasoline power, having 300 horsepoM'er 
in units of from 10 to 90 horsepower. It also 
supplies its own lights, and in all other respects 
is a model feed manufacturing plant, where 
evei-ything for animals and poultry is mixed and 
packed. 




CRONIN, BAKER & TINDALL BUILDING 



Shining Lights 



Croiiiii, Baker & Tiiulall, Inc., are sueeessors 
to the oldest pluinbiug aiul cleetrical contracting 
esta/blishment in the city of ileiiiphis, of which 
they were a part before a cliange in tlic tinn name 
was made five .years ago. 

Formerly they were located at 70 Soutli Sec- 
ond street, corner of Union avenne. where for 
many year.s the firm which they succeeded op- 
erated. The new firm is ensconced in a home at 
;J39 JMadison avenue that is one of the most com- 
plete in the South. 

The show rooms reflect the latest patterns in 
all that pertains to plumlnng, hath room fixtures 
and electrical furnishings. In fact, there is not 
a new tiling on the market in that line that is 
not to be found there. The disi)lay of the wares 
and furnishings handled by the firm is proof of 
the fact that onl_y the latest and most modern of 
ecjuipment is handled. 

ilcssrs. Cronin, Baker and Tindall pioneered 
the idea of the employees l)cing taken into the 
comjiany as stockholders, being the oidy master 
phunliers where the workmen luuc :i worldng 
interest in the business that exli-nds beyond lln' 
salary zone. This business jioliry has made their 



workmen more proficient than the average 
"hired" force and has given a tone to their op- 
erations which places them in the front rank of 
artistic plundjers and electricians. 

This firm has furnished fixtures for scores of 
fine residences in ^Memphis and the surrounding 
territory, and fixtures also for such buildings as 
the Gayoso, L'hisca, and Peabody Hotels, the Cot- 
ton Exchange building, Uoodwyn Institute, Ten- 
nessee Trust i)uilding, Bank of Commerce, Busi- 
ness Iilen's Club, Elks' Clul), Cumberland Tele- 
phone building and many others. 

The officers of the firm are W. W. Cronin, pres- 
ident, with thirty-seven years' experience in the 
practical end of the business; W. W. Tindall, vice 
president, with sixteen years in the office, and 
T. W. Baker, secretary and treasurer of the com- 
pany for fourteen years. 

The woi-knien, with the exception of two, 
learned their trades with the firm, which is a 
further guarantee that their men are sober and 
painstaking. 

The company holds membership in the Build- 
ers' Exchange, Business Men's Club and blaster 
PJn.mbers' Association and are licensed master 
plumliers and electricians. 




STRATTON-WARREN HARDWARE CO. 



Leaders in Their Line 



The growth of an institution from a small be- 
ginaing to a place of commanding supremacy in 
its line is always interesting. In certain respects 
the story of such a business is quite as appealing 
as the life story of many successful men. 

The Stratton-Warren Hardware C^mipany is 
such an institution; from the opening day until 
the present moment, its owners, officers and at- 
tachees of each department have put their lives 
into the business in order to serve the merchants 
of the South and Southwest, and through the 
merchants serve the entire people. 

It was back in the year 1902 that the present 
concern had its birth, and it first did business 
under the firm name of Benedict, AVarren, Dav- 
idson Company. The company was organized by 
Mr. R. D. Warren, who became its first president. 
Then followed years of growth, adjustment and 
earnest work— each year seeing a bigger volume 
of trade, a larger number of merchants served 
and larger stocks to supply the trade from. 
Then, as now, the first aim of the concern was to 
serve its patrons a little better— to offer them 
more variety of goods, quicker shipments and bet- 
ter values. 

Stratton- Warren Hardware Company sell 
everything in the line of hardware, farming tools. 



harness, saddlery and kindred lines. The com- 
pany has a sales organization that reaches out over 
thousands of miles of territory throughout the 
South and the Southwest, and has cordial rela- 
tions with practically every general merchant and 
every hardware and farming implement store 
throughout its territory. 

The officers and employees of the Stratton- 
Warren Hardware Company fight for their pa- 
trons just as strenuously and fiercely as the le- 
gions under the various European flags, but in- 
stead of using centimeter guns and ocean dread- 
naughts, they use the different transportation 
companies for quick shipments, anil go into the 
markets of the world with experienced forces to 
choose the merchandise best suited to the trade in 
the sections covered. 

At the head of the company is Mr. L. M. Strat- 
ton, a worker and executor — a man identified with 
many interests in Memphis and holding steadfast 
to an unshakable faith in the future of this city 
and this section of the country. Mr. P. M. War- 
ren is vice president,. Mr. W. F. Stephenson is 
likewise a vice president, while Mr. R. L. Crofton 
is secretary and treasurer of the concern. Each 
and all are men with wide and every increasing 
visions, broad experiences, tireless energy and un- 
swerving honesty. 




BINSWANGER & CO.'S BUILDING 



Transparency and Reflection 



Memphis enjoys the distinction of having the 
most extensive plant of its kind south of Chicago 
in Binswanger & Company, Incorporated, Nos. 
645-655 Union avenue, deah^rs in phite and sheet 
glass. 

The Binswangers are pioneers of the glass busi- 
ness in the South, having first established a house 
in Richmond, Va., in 1872. In 1906 the Memphis 
house was opened at 246 and 248 "West Calhoun 
avenue. The name itself presaged success, becau.se 
no glass merchant or manufacturer in the South 
was better or more widely known, and it was not 
long before the firm had to seek larger quar- 
ters. 

The result was that its present Memphis home 
on Union avenue was erected and, although it is 
vastly larger than the previous stores, it is none 
too large to take care of the ever-increasing busi- 
ness in the glass line. 

The ]\Iemphis house covers the territory from 
the east line of Alabama to New Mexico and all 



the intermediate area. One hundred men and wom- 
en are employed in the Memphis factory, which 
has a Hoor area of two acres. The firm owns its 
trackage and does an enormous shipping bu.siness. 
The Binswangers are distributors of plate and 
window glass, and manufacturers, importers and 
jobbers of mirrors, art and ecclesiastical glass, 
prism glass and kindred lines. The building 
which the company occupies was built expressly 
for that line of business and is the most com- 
plete east of Richmond or south of Chicago. The 
company has never had any labor troubles here 
or in Riclimond, maintaining a policy of fair deal- 
ing with its employees as well with the trade. In 
the city didiveries are made in auto trucks. The 
company sells to dealers and contractors. The 
two plants are owned by H. S. Binswanger, presi- 
dent ; M. I. Binswanger, vice president ; M. S. 
Binswanger, secretary, and R. A. Binswanger, 
treasurer. M. S. Binswanger is manager of the 
Memphis house. The plant is one that Memphis 
is- justl\' proud of. 




STREET SCENE AT STOCK YARDS 



An Up-to-Date Concern 



"The most modern and np-to-date stockyards 
in the world," is an apt description of the Mem- 
phis Union Stock Yards (the Hazel-Darnell Mule 
Co., Lessees). McLemore and Kansas avenues. At 
least the visitor, standing at the head of Stock 
Yards place on a busy day, witnessing the scene 
of activity and inspecting the barns and pens, 
would subscribe to it as the truth and nothing but 
the truth. 

Only by a visit can one realize the scope of 
activities in the mule and horse market carried 
on there. The buildings and pens and barns are 
the most modern, being constructed especially 
for the housing of horses and mules. 

The entire plant covers an area of 11 1-2 acres, 
five and one-half acres being occupied by fire- 
proof brick barns. On the rest of the area are 
shipping barns and cattle pens. All buildings and 
barns are strictly sanitary. Stock Yards Place is 
well paved and has concrete walks. The little 
thoroughfare, with its rows of offices, barns and 
stables on either side, has the appearance of a 
little city. The great dome of the auction pavilion 
adds to this eft'ect, and there is a hotel at the head 
of the street. 

Eight horse and mule firms do a wholesale and 
retail business in this little area, besides the big 



commission business operated by the Hazel-Dar- 
nell Mule Company, who handle horses and mules 
for hundreds of shippers, who sell their stock to 
the Southern farmers annually. 

The firm is composed of C. R. Hazel, D. Dar- 
nell, C. J. Lowrance and P. B. Lowrance. The 
other firms lease from them. Some idea of the 
volume of business may be gleaned from the fact 
that during the early part of the year 1914, Jan- 
uary to ]May inclusive, 200 carloads per month, 
or 5,000 head, were handled at the yards. About 
10,000 horses have been shipped to Europe for 
war service. 

During the summer months about 5,000 head of 
cattle are handled from Florida and other South- 
ern states and sold to Western dealers. There 
is a government dipping station at the yards, 
where all cattle from tick-infected sections are 
dipped under government supervision. The les- 
sees also conduct inspections of horses and mules 
in various places from whence shipments are 
made direct. Their operations extend from 
Florida to Nebraska and from the Panhandle 
country to the blue-grass region. The yards were 
organized in 1911, and immediately leased to 
Hazel-Darnell. The lessees maintain selling points 
at Savannah, Tenn., Florence, Ala., and Aberdeen, 
Miss. 




A PURE FEED FACTORY 



"Feed, Facts and Fodder" 



Have you heard of Old Beck .' Jf yo\i ever spent 
a few days on the farm or phiwed a furrow or 
know anything of farm folk-lore, you know that 
she turned the earth over and was instrumental 
in tiekling the soil into giving- of its bounty. 

What Old Beck has done for humanity and 
eivilization would be the proud boast of any mon- 
arch. Hence, havng a care as to Old Beck's gen- 
real welfare is of prime importance. The crops 
would fail but for her energy and strength, and 
the human family would come upon a day of 
ti'ouble. But taking care of Old Beck is not all 
that renuiins for food experts to do. They must 
also take in account the dairy and the poultry 
yards, lor milk, butter and eggs are a big part of 
life, both in city and country. It is for this rea- 
son that experts have labored hard in the prep- 
aration of foods for live stock and fowls. 

In this line the Edgar-ilorgan Company is in 
the front rank of feed nuiuufacturers. 

It may not be generally known, except to the 
trade, that the Edgar-Morgan Conipjiny publishes 



monthly in .Mi'in|)his a highly interesting period- 
ical known as "Feed, Facts and Fodder." It is 
edited by Lewis D. Fort, and besides containing 
facts as to feed and fodder, it carries some bright 
and crisp anecdotes and some sound business 
ideas. 

"Feed, Facts and Fodder," however, is pri- 
nuirily intended to place before the trade ,inst 
such information as the title would suggest. The 
Fdgar-ilorgan Company is one of the foremost 
of Southern firms engaged in feed manufactur- 
ing. They recognize ;\Iemphis as the center of 
the third largest section for the feed manufac- 
turing business in the Ignited States. They are 
con.stantly bringing out this fact in their monthly 
publication and boosting Memphis' importance 
in this line. Tiu-y are exclusively in the feed man- 
ufacturing Inisincss. making stock, poidtry and 
dairy lines, and the firm name is alnio.st a house- 
hold word in the ^lemphis territory. It is to be 
found throughout the South and is ore of the 
best advertised manufactured foods for live stock 
in the entire counti'y. 




ELECTRIC POWER HOUSE OF THE MEMPHIS CONSOLIDATED GAS AND ELECTRIC CO. 



'The Staff of Life" 



What assails the olfactory nerves of a huugry 
man with more tantalizing force than the odor 
of fresh bread? To be convinced of this fact and 
get your appetite whetted to a keen edge go into 
a modern and sanitary bakery and sniff the at- 
mosphere. The delicate fumes of the pastry and 
that delightful aroma which hot bread just from 
the oven gives forth as a flower does its fragrance 
will make one just from tlie banquet board hun- 
ger. 

The Winkelman Baking Company was founded 
as the Columbian Bakery in 1893 by H. T. Win- 
kelman on Second street, near Jefferson avenue. 
The business grew rapidly, necessitating larger 
quarters, and five years after the founding of the 
bakery it was enlarged and re-establislied at 93 
North IMain street. The new home of the com- 
pany was built and arranged especially for tlie 
bakery business and each year the latest and 
most improved machinery is installed. The equip- 
ment includes all the latest sanitary devices 
known to the baking industry, enabling the out- 
put to be handled automatically from dough mix- 
ing to the finished product from monster ovens. 

The firm operates a high-class retail store and 



also conducts a wholesale city and shipping busi- 
ness, and its brands of bread are known even in 
points in Texas and Louisiana. A new product 
in the cake line, known by a catchy trade name, 
will attract attention because of tlie unique way 
in which it is packed and will thus advertise Mem- 
phis wherever it is shipped. 

The daily output of the bakery amounts to 
13,000 loaves of bread bes-ides rolls, calces and 
pastries. The firm employs at all times about 40 
people. 

The officers of the "Winkelman Baking Com- 
pany are II. T. Winkelman, president and gen- 
eral manager, and J. A. Winkelman, vice presi- 
dent and treasurer. Mr. II. T. Winkelman has 
been in the bakery business since cliildhood, put- 
ting in years of service with J. J. Tanner, a North 
Main street baker, wliere lie learned all of the 
details of the business. He was with the Tanner 
bakery until he branched out for himself. His 
brother, Mr. J. A. Winkelman, was a newspaper 
man for a number of years and was at one time 
connected with tlie American Type Foundry Com- 
pany of St. Ijouis. Both are affable gentlemen 
and popular and efficient business men. 




'THE HOME OF PURE ICE CREAM" 



Cotton Products 



Thrift, energy aud enterprise have been shown 
in such a marlved degree in building up the Ten- 
nessee Fibre Cdiiipany's business reputation that 
not another eoneern of its character in the city 
or the South surpasses it. 

The company's output is in such demand and 
its reputation so well known that the capacity 
of its two plants are taxed at all times. In the 
two plants operated by the company approxi- 
Jiiately two hiindrcd people are employed. One of 
the plants is located at Linden avenue and the 
Southern Kailway and the other on Thomas ave- 
nue. The company produces feed and fibre from 
cotton seed. Its long and successful busiiu'ss 
career is as good as an affidavit as to the quality 
of its output. 

There are numerous feeds for cattle, and espe- 
cially for milcli cows-, on the market, but it is 
said that few of them are the ecjual of the product 
put out by the Tennessee Fibre Company. 

Government experts, it must be remembered, 
have worked under the glare of the midnight oil 
to produce a rich milk through a food process, 
the aim always being to have the milk of such 
((uality as to guarantee its wholesomeness as well 
as its food value and quantity of nutrition. 



All food stuffs for milch cows, or for fattening 
cattle, put on the market have been carefully 
watched by these same experts and chemists in 
the employ of private concerns, who have fol- 
lowed clo.sely the government tests and experi- 
ments in making up formulae. 

The Tennessee Fibre Company's product has 
been a standard cotton seed feed for fifteen years. 
It eontain.s- all the feeding value of the cotton 
seed minus the excess of oil and lint. 

It is guaranteed to contain 20 per cent of pro- 
tein and five per cent of fat. It is claimed to be 
unrivalled as a fattener of cattle and a jtroducer 
of cream and milk. 

People who have tried it praise it above all 
others. It has stood every test, and has grown 
in such favor that the company has been forced 
to virtually subordinate every other product to 
this in order to supply the trade. 

The Tenness-ee Fibre Company's other lu-oducts 
are cotton fibres. 

The comjiany is one of ilemphis" fiourishing 
enterprises. 

The officers of the company are : H. S. Hayley, 
president; D. M. Armstrong, vice president; J. A. 
Hayley, secretary; W. C. .lohnson, ti'casurer and 
manager. 




ELEVATOR AND BUILDINGS OF JOHN WADE & SONS 



A Successful Concern 



Mention liay, grain and mixed feed for live 
stock at any place in the South, Southeast or 
Southwest, and the refrain will be "John Wade 
& Sons, Memphis." The name has become the 
synonym of that particular line of industry 
throughout the South. 

And there is little wonder. AYhen it is con- 
sidered that John "Wade, founder of the tirm, has 
been engaged in the business for 58 years, that 
his sons have grown up in it, being schooled in it 
to that extent that they are expert grain men, and 
that there is not a modern idea in the manufac- 
ture of live stock feed with which they are not 
thoroughly familiar, the tirni's wonderful success 
may well be I'.nderstood from Genesis to Revela- 
tion. 

]Mr. AVade was for years in the grain and mixed 
feed business at Madison, Ind., where he began 
his business career. With keen insight as to the 
future, j\lr. "Wade moved to jMemphis, reeogniz 
ing the Bluff City as the logical center for this 
line of business. He established his present grain, 
elevator and manufacturing plant here in 1893. 
It is located at the intersection of Virginia ave- 
nue and the Illinois Central Railroad. The plant 
covers an area of three acres and is the largest 



of its kind on the Illinois Central system. The 
grain elevator is one of the largest in the South. 
The plant is eciuipped with the most modern 
machinery for the mixing of feed stuffs, and the 
material used in the manufacturing department 
is the best that is grown. The firm ships hay, 
grain and mill feed, manufactures mixed feeds 
for horses, cattle and poultry, and dry and mo- 
lasses feeds for horses and cattle. 

The varieties of feeds prepared are too nu- 
merous to mention, including everything in that 
line that has been conceived. The firm's territory 
is the entire South from the Atlantic westward 
to El Paso and the Panhandle country. The firm 
also exports annually a large amount of its prod- 
uct to Cuba, doing a big business through Ha- 
vana. The concern is a member of the Merchants 
Exchange, all the grain and hay associations in 
the country and of the Business Men's Club. 

The present plant of John "Wade & Sons was 
establi.shed in 1893, but i\Ir. "Wade came to Mem- 
phis in 1888 and entered the grain business here 
on a much snuiller scale than the now mammoth 
elevator and warehouses represent. The firm is 
composed of John Wade and his four sons, 
Thomas M., J. J., Mark F. and Eugene M. AVade. 
The firm employs 105 people. 




I ORK SERVICE- WAS AN IMPORTANT FACTOR IN THE SUCCESSFUL CONSTRUCTION 

OF THE HOTEL CHISCA 



'York Service" 



The world's thinkers have made three grand 
divisions of the work of providing for the wants 
of mankind. First, the thing must be produced 
or created; second, it must be retined or manu- 
faetured ; third, it must be sold or distributed. 

Distribution is the more complex and the more 
difficult of the three problems. 

But the York Lumber and jManufacturiug Com- 
pany — a ^lemphis concern, both pi'osperous and 
progressive — has solved these problems to its sat- 
isfaction and the satisfaction of tlie public. 

The York plant mixed a good many ingredients 
into the materials of which it has builded its 
magnificent business, and chief est of them all is 
'"Service." In fact, the foundations, walls, roof 
and floors of the York business is composed 
mainly of service. 

And right here is a good place to say that 
SERVK'P: to the custodier, as interpreted 
by the Yoi'k people, means best goods, maximum 
values, expert and efficient knowledge on the 
part of all attachees, plenty of judicious adver- 
tising, and the ability to fulfil all promises made 
—in short, the keeping of faith— ABSOLXTTE 
FATTII— Avith the pnblie. 



Nineteen hunilred and nine tlie York Lumber 
and Manufacturing Company purchased an old 
plant as a starter; then it set about building from 
the ground np. And from that day to this, the 
busineess of building has gone meri'ily on — never 
feverishly — never jerkily — but sanely, steadily, 
surely, rapidlx' 1 

A recent tailv witli the manager was illuminat- 
ing. Here are some of his creeds as li\'ed up to 
by all York employes: The customer has rights 
superior to the York Company, and it is to serve 
the customer that the concern is in business. Tlie 
customer is taken into the confidence of the 
house. A sale is not considered comideted until 
the customer is fully satisfied. 

Again : Crowding of goods or substituting an 
inferior qualit}% a practice indulged in by some 
dealers, is not tolerated. A York customer MUST 
have what he pays for and wants. 

With modern nuichinery and equipment of the 
latest type and of the most efficient type, and 
dry kilns and storage facilities uiieciualed, com- 
bined with the most efficient management and 
skilled employes, the York Service has never 
failed to meet the acid test no matter how big 
or unusual or difficult the order. 




o 
z 

Q 

D 

m 



Modern Methods Succeed 



^Icni])liis is the largest cnule cottnn oil mill 
center in the world and possesses in the Perkins 
Oil Co. a firm whieh has estalilished a wide repu- 
tation. Their plant is hicateil at lieale avrmi.e 
and jMyrtle street. 

As progress in the maiiul'nct me ot' cotton seed 
products was reeord(Ml. the I'erkiiis Oil Company, 
pursuing its policy oi' producing the best results. 
kept pace with developments and has always re- 
mained in the front rank. Years ago then' was 
a great wastage in cotton si'cd milling. As me- 
chanical .science advanced in the pei'fi'cting of 
machinery which would utilize all of the value 
of the seed the company was among the first in 
the market to get the newest ec|nipment for its 
plant. Thus the plant today, while not the larg- 



est in the counti'y, is the equal of any with re- 
spect to fjuality of output. 

It is foi' this reason that the managers can 
boast that tlu'v ha\'e patrons on theii- list whose 
names have stood there ever since the mill .started. 
The advancement in milling has greatly reduced 
the waste iuul enabled the uji-to-date bills to pay 
materially more to the planters for their seed. 

The active managers of the plant are experi- 
enced men in the cotton seed oil business and 
know how to turn out the best product in the 
most efficient and thorough way. 

Frederick P). Jones is president and William 
F. Houck is secretary-treasurer of the company, 
and both liave high rank among the progressive 
Inisiness men of ]\Iempliis. 




L 



A BIRD'S-EYE VIEW 



'Cooperage" 



One of thn (-oiifprns of which ]\Ieiiiphis is justly 
proud is the bis plant of the Cliiclvasaw Coop- 
erage Company, located in Bingliainton on Phil- 
lips avenue and the Belt Line. 

Organized in 1882, the Chickasaw Cooperage 
Company gradually expanded until its local fac- 
tory was not sufticient to meet the requirements 
of the trade. The limited capacities -were unable 
to cope witli the iiiHiix of orders and extensions 
were deemed ini])ei'ative. Subsequently a mill 
was located in New Orleans and later in other 
advantageous points in Louisiana aiul Ai'kansas. 

Today the cajtacity of the combined mills is 
more than one million barrels annually. The 
concern manufactures chiefiy barrels and kegs 
for wine, whisi<eys, oils, syrups and other liquids 
as well as for provisions and merchandise that 
require slack barrels. 

Among other products are tubs, pails, buckets 
and receptacles such as usually are identified 



with such concerns as the r'hickasaw Cooperage 
Company. Tlie firm annually does a large export 
business in staves, lu>adings and shooks. 

ilemphis is the acknowledged center for the 
manufacture of cooperage materials, both tight 
and slack, and because of the advantageous in- 
dustrial and railroad facilities afforded by this 
city, tile Tight Barrel Stave ]\lanufacturing As- 
sociation mak'cs its headquarters here. Its an- 
nual meetings are held in Memphis. 

Members id' the Chickasaw Cooperage Com- 
pany are well and favorably known to Mempliis 
i)iisiness interests and their methods of conduct- 
ing their jilants and dealing with the trade in gen- 
eral has won lor the concern the esteem of all 
with MJiom business transactions have been ne- 
gotiated. 

The ol'ticers of the company are George W. 
^lacrae, president; J. Thomas AVellford. vice- 
president ; Walker L. Wellford, secretary and 
treasui'cr, and John L. Wellford, superintendent. 



Fifty Years Old 



Half a century ago the ( 'liiel^asaw ffon Works 
became established as a fixture in the conmier- 
eial history of ileniphis under its able creator 
and organizer, John E. Randle. 

In 1891 it was incorporated with Mv. Kandle, 
its founder, as president, and IMr. Thomas -I. 
( larke, secretary-treasurer. I'ndei- the al>le guid- 
ance of these gentlemen it continued to rapidly 
develop and extend its field of operations until 
it embraced the territory from the Rockies to the 
Blue Ridge, from Texas to Florida, and north to 
the Mason and Dixon line. 

In the autumn of 1909 :\Ir. J. E. Randle died 
and was succeeded by his son, ]Mr. II. ('. Raudle. 
The business continued under the management 
of Mr. 11. C. Randle and Mr. Clarke until 1914. 
This was a sad year for the concern. In August 
Mr. Clarke passed away after an illness of about 
three months, and later in November Mr. Randle 
died after a brief illness. 

In December the folloAving officers were elected 
to succeed the deceased mend)ers. The personnel 
of the present executive branch eousi.sts of J. E. 
Dolan, president; Harlow Barnett, vice-president; 
R. ilcParquhar, secretary ; Eldon T. Lesley, treas- 



urer, and Mrs. Elizabeth Randle, chairman of the 
lioard of dii'ectors. 

Finding the increased volume of business espe- 
cially in their structural steel and foundry de- 
partments required the major part of their time 
and attention, they decided to dispose of their 
machinery and repair plant, negotiating a deal to 
this effect in WV.i. 

The rapid growth and increased volume in 
their structural steel shops and foundry have 
fully justified this move. Their excellent equip- 
ment and capacity for entertaining all contracts 
in structural steel, municipal castings, fire es- 
capes, etc., and giving prompt service has secured 
for them a large numl)er of loyal customers 
throughout the southern territory, so much so 
that the name of the "Chickasaw Iron Works" 
is an established reference in the offices of nearly 
all the prominent architects and numicipal boards 
in this territory. 

Their general office for the past fifty years has 
been located at 308 North Second street, corner 
of Winchester avenue. Their factories are 
reached by North Main Street-Chelsea Avenue 
ears and visitors are shown over the plant by 
courteous guides. It is one of the ipost complete 
plants in the south and is supreme in its territory. 




A MODERN FURNITURE FACTORY 



'Memphis Made" 



One of the notable enterprises of which Mem- 
phis and its territory boasts is the ]\Ieniphis Fur- 
niture Company, which is now operating two 
large plants and employing more than 'iOll pi'r- 
sons. i I i 

In 1891 K. G. Morrow and W. P. llaliiday, two 
enterprising business men, seeing the possibilities 
for a big furniture manufacturing plant in Mem- 
phis, established the Memphis Furniture Company. 
The plants are now located on the Southern Rail- 
way line and Dudley street, and on the Illinois 
Central line and McLemore avenue. 

Since organization the company has tiourished. 
due in large measures to the integrity of its foun- 
ders, the quality of merchandise manufactured 
and the maintenance of equitable prices at all 
times. Today the company is recognized as one 
of the leading furniture concerns in the South. 

The territory covered by the output of both 



factories is the entire South. Prom the fir.st fac- 
tory established here has emanated three other 
large furniture manufacturing plants, the New 
Orleans Furniture Comiiany, the Little Rock Fur- 
niture Company and the Oklahoma Furniture 
Company. Mi'. Morrow is president of these 
three concei'iis as well as the local company. 

Furniture of all varieties, designs and mate- 
rials is manufactured by the Memphis Furniture 
Company. The boast of the offieials of the con- 
cern is that everything a furniture store carries 
is made at the Memphis plants. In addition to 
special attention to a general line of furniture, 
the company manufactures a large line ot chaii's 
and floor coverings. 

Officers of the company are R. 6. Morrow, pres- 
ident ; W. P. llaliiday, vice-president; L. P. Janes, 
secretary and manager, and F. P>. Whitaker, 
treasurer. 




THE HOME OF ARTISTIC HOUSE FURNISHINGS 



'A One-Price House' 



While only ;i litth' imn'c than a year olil, the 
Jennings-Starke Fuvnitnre Co.. formerly known 
as tlie Jennings-Wilson Furniture Co., now en- 
.ioys a reputation that is not excelled hy any 
otlier similar eoneern in the South. Today it is 
recognized as one of the leading furniture houses 
in Dixie and few stores its equal can l)e foujul in 
any section. 

The commodious heatlquartcrs of tin' comiiany 
at ^lain street and Gayoso avenue nnglit jiroperly 
be termed the busy and jnilsating memorial to the 
thrift and progress of its niaiuigenieiit :,nd at- 
tributed to the close and unvarying appli'-atioii 
of the firm's slogan, "One Price to All and That 
the Lowest." 

While this motto has been an important fac- 
tor in the firm's growth, personality, courtesy 
and uniform attention have iieen other essentials 
upon which the growth of the concern has been 
founded. The company has won the esteem, eon- 
tidence and good will of the liuying public of 
;\I<'niphis and vicinity greatly through the per- 
sonality of its management. To thi.s has been 
added the policy of giving the liest for the low- 
est possible price. 



]Mr. Stai-ke's knowledge of thi> furniture liusi- 
ness is retlected in the quality' and completeness 
of the stock which the concern carries through- 
out its building. It is the choice of the nnuui- 
facturers' home and office furniture, both from 
domestic and foreign markets. Nothing has been 
omitted from the comprehensive stock that goes 
to make up the modern, artistic, useful and com- 
plete furniture house. Each department is com- 
plete in itself and in its extensive array may be 
found fui-nishings tluit fit both the pockctbook 
and the taste. 

Both Mr. Jennings and Mr. Starke are thoi'- 
oughly alive to the best interests of Memphis and 
the South. This is demonstrated in their active 
l)aiticipation in everything that is for the Ijetter- 
ment of the city in which they have established 
their business. They are gentlemen of broad op- 
timism and civic spirit and through their busi- 
ness connections in ]Memphis have justly merited 
the esteem and confidence of all with whom they 
have come in contact. 

The personnel of the firm includes ilr. A. E. 
Jennings, jiresident; ^Ir. L. X. Starke, vice-presi- 
dent and manager, and ^Ir. Z. E. Jennings, sec- 
retary and treasurer. 




A MODEL BUILDING MATERIAL PLANT 



Everything for Building 



Is there a building big or small, a liridgo, a 
roof or a cellar to be built iu ^Memphis or near 
]\Ienip]iis or within a thousand miles of Mem- 
phis, you will find the Fischer Lime and Cement 
Company on the list of biddei-s for the contract. 

There's a reason. That reason is that the 
Fischer Lime and Cement Company has every- 
thing in building material that is to be had. Of 
course, the company docs not supply hammers 
and saws or structural iron or door knobs and 
keyholes. But it furnishes the mateiial for the 
cellar, the walls and the roof, and for pcri'ccting 
interior appointments. 

To eiuimerate the nunibiT of buildings in ilem- 
phis and the company's legitimate territory 
where the Fischer company has supplied material 
would rqeuire too much ^pace for anything short 
of a booklet. 

The cut on the opposite page is that of one of 
the most modern and best equipped builders' sup- 
ply warehonse in the United States. This big 
building is located at Walnut street and Linden 
avenue. 



One is almost anuized at the dimensions of the 
plant and the scope of its activities in supplying 
building material of nearly every description. 

It is a revelation that so many things that the 
layman would not think of as entering into the 
make-up of his building are to be found under 
this roof. For instance, of their out-put, they 
handle cement, plaster, water proofing, cement 
paints, sewer ])ipe, fire brick, metal and wood 
lath, mortar colors and crushed stone. 

They aie tlu^ largest jobbers in the South and 
only I'ecently were api)ointed distributing agents 
of the Philip Carey Company, of Cincinnati, 0. 

Tlirougli this connection with one of the larg- 
est plants of its kind in the world the Fischer 
company is in a position to supply every want of 
the building trades with the very best material 
put out by any factory. 

Recently the company has established a well 
equipped roofing and jiipe covering department. 

Of the Philij) Carey Company's output the lead- 
ing products handled by the Fischer company 
are Carey Flexible cement roofing, roofing paints, 
tarred roofing felts, deadening felts, pipe and 
boiler coverings, asbestos paper and board, auto- 
mobile brake band lining, and other articles. 




J_:J 












^j 



GROUP OF EMPLOYEES OF THE MEMPHIS BAG CO. 




RECOGNIZED AS THE BEST EQUIPPED PLANT OF ITS KIND IN THE SOUTH 



This Book is presented to you 


through 


the Pu 


blicity Division of the Business Men's Club, and 


the following firms and individuals, 


by their show 


of civic pride and generosity, have made possible 


its publication. 










Fischer Lime CBk Cement Co. 








Van Vleet- Mansfield Drug Co. 


Pidgeon-Thomas Iron Co. 








Memphis Cold Storage Warehouse Co. 


Jennings-Starke Furniture Co. 








D. Canale CBb Co. 


Oliver-Finnie Co. 








Perkins Oil Co. 


Tennessee Fibre Co. 








Orpheum Theatre 


American Snuff Co. 








Memphis Consolidated Gas and Electric Co. 


Memphis Bag Co. 








Stratton- Warren Hardware Co. 


Hessig-Ellis Drug Co. 








Binswanger CSi Co. 


John Wade CSt, Sons 








Rose Spring & Mattress Co. 


Memphis Bread Co. 








Memphis Queensware Co. 


Hazel-Darnell Mule Co. 








Chickasaw Iron Works 


Edgar-Morgan Co. 








Chickasaw Cooperage Co. 


York Lumber CS, Manufacturing 


Co 






Memphis Furniture Manufacturing Co. 


The Superior Feed Co. 








Cronin, Baker CSb Tindall 


Lily-Purity Ice Cream Co. 








Memphis Hotel Company 


Majestic Amusement Co. 








Winkelman Baking Co. 



'^-"ff.M-!*- A 




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m 



PRKSS Of 
PAUL 1. DOUGL*«« COMPANY 

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